(Sep 2026 - Current) | Thoughts

Six months past moving from an applied engineering school to a business school, my research has gradually taken a shift in its perspective. For the better part of three years, I observed front-end phenomenon of gamification. After meeting with business school experts, I come across a perspective that this front-end behavioral changes might have been caused by a theoretical explanation. So, I started to see gamification now from a different perspective, a back-end phenomena, or the theoretical explanation (s) behind it.

If you’re also a new faculty member like me, my advice is to keep both ends of the string in your hand, where one end represents all your existing expertise, whereas the other end represents things you still don’t know. It’s my belief that to remain successful, relevant, and fun, you pull both ends of the strings, just in the right proportion every time, resulting in the publication of your research.